German-based insurer changes name to reflect growing international reach

Nicholas cheng2

Insurer HDI-Gerling Industrie Versicherung has rebranded under the name HDI Global SE.

The German-based carrier said it had made the switch to demonstrate its expanded international footprint.

“The renaming is an important milestone in our more than 100-year history,” said HDI Global chief executive officer and deputy chairman of the board of management of parent group Talanx, Dr Christian Hinsch.

“Our new name reflects the increasingly international profile of our business. Today we are already generating almost 60% of our premium in foreign markets – and the trend is rising.”

HDI Singapore managing director Nicholas Cheng (pictured) said the rebranding as HDI would help the company broaden its scope in the local market.

“The new name HDI Global SE is considerably easier to use for our Singapore customers than the former name,” he said.

“Furthermore, the legal status of an SE (Societas Europaea = European joint-stock company) reflects our company’s international alignment much better than the previous legal form of a German public limited company. We are therefore very pleased about this rebranding,” Nicholas added.

The industrial lines insurer has evolved in recent years and today handles more than 3,000 international insurance programmes worldwide.

To coincide with the rebrand, the insurer has launched a new website at www.hdi.global.