Generali Global Corporate & Commercial (GC&C) has appointed Tricia Koh as its head of value proposition and marketing in Asia.

Based in Hong Kong, Koh will focus on “comprehending the customers’ needs and developing customised offerings for clients”, according to head of GC&C Asia Hayden Seach.

“Tricia has brought with her broad experience in marketing with a strong focus on the global and large corporate insurance segment,” Seach says.

“Generali understands that making the customer the focal point when developing value propositions is paramount in order to deliver insurance solutions which are relevant and specific for our customers.”

Previously at Allianz Global Corporate & Specialty in Sydney, Koh says she is looking forward to using her experience “to develop customised value propositions to best serve our corporate and multinational customers, while further strengthening the existing relationship with our brokers and intermediaries”.

“By leveraging Generali’s established global footprints and full spectrum of insurance solutions, there are countless opportunities to tap into,” Koh says.

“I am committed to develop and deliver customer-centric initiatives to differentiate GC&C from our peers.”